Privacy policy

Last updated: December 10, 2025

Welcome to Ktusu (“we”, “us”, or “our”). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or make a purchase from ktusu.in (the “Site”). By using the Site you agree to the practices described in this Policy.

1. Introduction

This Policy applies to personal information collected by Ktusu through the Site, email, customer service, and other interactions. It describes the types of information we collect, how we use it, with whom we share it, and the rights available to you under applicable law, including the Digital Personal Data Protection Act, 2023 (“DPDP Act”).

2. Information We Collect

2.1. Information you provide

When you interact with us, you may provide:

  • Contact details (name, email address, phone number)
  • Order and delivery information (billing & shipping address)
  • Account credentials (username, password) if you create an account
  • Support and communication content (messages you send our support team)
  • Optional data you provide in reviews, testimonials, or surveys

2.2. Information collected automatically

When you visit the Site we automatically collect certain technical and usage information (“Device Information”) including:

  • IP address
  • Browser and device type, operating system
  • Referring/exit pages and URLs
  • Pages viewed, products viewed, clicks and other interactions
  • Time zone and locale

2.3. Payment information

We collect order-related information necessary to complete purchases. We do not store full credit/debit card information on our servers — payments are processed by third-party payment gateways (e.g., payment processors). Please refer to the payment provider’s privacy terms for details about how they process payment card data.

3. Cookies & Tracking Technologies

We and our service providers use cookies, web beacons, tags, pixels, log files, and embedded scripts to:

  • Remember preferences and settings
  • Authenticate users and secure sessions
  • Analyze site performance and usage
  • Deliver relevant content and advertising
  • Measure and improve marketing campaigns

You can manage or disable cookies through your browser settings, but please note that disabling cookies may affect Site functionality.

4. How We Use Your Personal Information

We use personal information for the following purposes:

  • Process and fulfill orders, including payment processing, shipping and order confirmations
  • Respond to your inquiries and provide customer support
  • Send transactional communications (invoices, order updates, security alerts)
  • Improve and optimize the Site, products, and user experience
  • Detect, prevent and investigate fraud or other illegal activities
  • Provide personalized content and marketing (only with consent where required)
  • Comply with legal obligations and enforce our terms

5. Sharing & Disclosure of Information

We may share personal information with the following categories of recipients:

5.1. Service providers

Third-party companies that provide services on our behalf (payment processors, shipping providers, hosting providers, analytics and marketing platforms). These service providers are permitted to access the information needed to perform their functions but may not use it for other purposes.

5.2. Legal and safety reasons

We may disclose information to comply with applicable laws, respond to lawful requests (e.g., subpoenas), or to protect rights, property or safety of Ktusu, our customers, or others.

5.3. Business transfers

In the event of a merger, acquisition, sale of assets or other corporate change, personal information may be transferred as part of the transaction, subject to applicable law.

5.4. Publicly posted content

Information you post publicly (e.g., product reviews, comments, testimonials) may be visible to others and used in our marketing. You may request removal by contacting us (see “Contact” below).

6. Third-Party Analytics & Advertising

We use analytics providers (for example, Google Analytics) to help us understand how the Site is used. These providers may collect information about your online activities across websites over time. We (and our advertising partners) may also use cookies and similar technologies for interest-based advertising.

To learn more and opt out of

7. Your Rights under DPDP Act 2023 (India)

Under the Digital Personal Data Protection Act, 2023, you have rights as a data principal, including the right to:

  • Access the personal data we hold about you
  • Correct or update inaccurate or incomplete data
  • Request deletion of personal data, subject to legal and contractual exceptions
  • Withdraw consent to processing where processing is consent-based
  • Complain or seek grievance redressal

To exercise any of these rights, please contact our Grievance Officer at support@ktusu.in. We will respond as required by applicable law.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. While we strive to maintain the security of your data, no system is completely secure and we cannot guarantee absolute security.

9. Data Retention

We retain personal information for as long as necessary to provide services, fulfill the purposes in this Policy, comply with legal obligations (e.g., tax), resolve disputes, and enforce agreements. If you request deletion, we will make reasonable efforts to remove your data, subject to legal retention obligations and legitimate business needs.

10. Children

The Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information as required by law.

11. Do Not Track

The Site does not currently respond to browser Do Not Track (DNT) signals. If this changes, we will update this Policy.

12. Links to Other Sites

The Site may contain links to third-party websites which have their own privacy policies. We are not responsible for the privacy practices or content of those sites and encourage you to review their policies before providing any personal information.

13. Public Forums, Reviews & Social Features

Content you post in public areas (reviews, comments, community boards) may be viewable by others. Please avoid posting sensitive personal data in public forums. To request removal of content you posted, contact us at support@ktusu.in.

14. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, legal obligations, or for operational reasons. The “Last updated” date at the top will indicate the effective date of the latest version. Continued use of the Site after updates constitutes your acceptance of the revised Policy.

15. Contact Us

If you have questions, concerns, or wish to exercise your rights, contact us:

Email: support@ktusu.in
Contact page: https://ktusu.in/pages/contact-us

This Privacy Policy is subject to applicable laws of India, including the DPDP Act, 2023 and the Information Technology Act, as amended. For any disputes relating to this Policy, the courts located in India shall have exclusive jurisdiction unless otherwise required by law.

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